Grocery shopping design challenge
Design challenge was to create an application that would make grocery shopping more effective for selected target audience. I wanted to see what I can do within 6 hours, where every decision would be based on customer feedback.
Understand behaviour patterns and identify potential problems that the app could solve
How? I targeted a group of 24-30 yr old professionals and conducted problem interviews with 6 people within that group
- Primary needs for target group include saving time and money while grocery shopping.
- Majority of people interviewed share their living space with others.
The target group could save time and money by collaborating with their roommates for grocery shopping.
Key obstacle preventing collaboration is that people find it hard to track shared expenses for grocery shopping.
Test which potential design solutions would solve encourage collaboration
How? Sketched 3 potential use cases and dot-voted with the help of 8 I had interviewed
Guide my design decisions towards measurable outcomes
- # of grocery items shared within a household
- $ spent in month_1 /$ spent in month_0
- $ spend in month/# of purchases
To identify potential breadth of the product and select features for the MVP
How? Brainstormed all the possible user stories and grouped them into epics and evaluated them by relevance to success metrics.
Visualize the interactions and relationships among the user stories.
How? Mapped the selected features into a taskflows
To determine interactions and to imagine potential layouts.
How? Wireframed each screen and linked them together
How? Created high fidelity mockups for key screens.